front of the customers’ eyes, creating an immersive and engaging dining experience. Adapting to the challenges posed by COVID-19, Grills by Margo pivoted to offer packedmeals for delivery, ensuring they could still serve their loyal clientele. Margo narrated a memorable customer experience where they pulled off a culinary feat, providing food at short notice for an event outside Accra, showcasing the business’s adaptability and commitment to customer satisfaction. Margo’s resilience faced a severe test during a food festival organized by GT bank. The event, a blend of joy and sorrow, saw her driver fall victim to an unfortunate incident of violence and theft. Undeterred, Margo pressed forward, facing other challenges such as rising food prices and the chaotic rush during December. As Margo reflected on her journey, she spoke passionately about her vision for the future. With the dream of becoming a franchised company akin to KFC, Margo outlined plans for a permanent location with unique offerings. Celebrating the company’s fifth anniversary, Grills by Margo is hosting food park events while setting the stage for a physical location that will stand as a testament to her commitment to culinary excellence. Marketing strategies, Margo revealed, included relying on colleagues and corporate clientele, engaging in pop-up shows, actively participating on social media, and building a network of referrals. In the eyes of Margo, the future is as sizzling as her grills – a journey filled with flavors, challenges, and a relentless pursuit of excellence. 59 The Birthday Journal
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